Astart-up in Gujarat wants to bring together the fragmented interior décor material sector under one e-commerce umbrella. Co-founded by Naresh Patel, Alpesh Patel and Vipul Patel, The Roots is envisioned as an ecosystem to cater to B2B and B2C markets. It promises to offer the ease of ‘select and order’ for a range of products like wood, veneer, laminates, wallpapers, solid surfaces, flooring, natural stone and highlighters, among others. Naresh explained, “We developed a solution that merges online infrastructure and technology, aligned with the company’s goal of revolutionising the wood works industry into a well-organised trade with the help of technology and digital marketing platforms.” Along with an online presence (www.theroots.in), they have walk-in studios – two of them based in Ahmedabad and one in Mehsana.
16 Jun 2020