Sustainability has evolved from a buzzword to a critical concern in every sector of commerce. Embracing sustainability as a core principle is no longer optional but a necessity, particularly in service sectors where luxury is expected without compromising the environment. This commitment extends beyond energy-efficient appliances and water conservation efforts to the very essence of a hotel’s design, including the art that conveys the spirit of the hotel space. We at Bridge Bharat, understand this keenly.
Art in hotels is far more than mere decoration; it represents the principles and atmosphere of an establishment. This understanding has led hoteliers to increasingly incorporate traditional Indian art into their spaces rather than sticking to Western classics or modern abstract art.
Today’s travellers are more conscious of their environmental impact. Hotels that demonstrate sustainability throughout the guest experience, including art curation, attract this discerning clientele. Incorporating traditional Indian art forms showcases a deep commitment to sustainability. These art forms often use natural pigments and locally sourced materials, celebrating their origins. Techniques like Phad and Mata Ni Pachedi prioritize self-created tools and pigments, moving away from mass-produced items, ensuring a minimal carbon footprint and highlighting the unique value of each piece.
Thinking beyond traditional canvases opens up creative interior design possibilities that reflect sustainability values. Imagine a hotel lobby adorned with a captivating Warli painting, not on a store-bought canvas, but on a repurposed wooden door salvaged from a local building. This approach integrates vibrant traditional art and breathes new life into discarded materials. Similarly, Madhubani artwork, traditionally painted on mud walls, can be recreated using natural pigments on locally sourced clay tiles, adding texture while minimizing the environmental footprint.
Integrating traditional art forms into modern hotels makes a powerful statement about an organization’s values. A hotel dedicated to preserving local art conveys to guests a commitment to sustainable growth, recognising that progress is rooted in cultural heritage.
Sustainable art goes beyond materials. Local artists often struggle in markets that prioritize Western sensibilities, viewing Indian art merely as a craft. Partnering with local artisans to create and display traditional art forms supports local communities. Hotels can establish artist-in-residence programs, offering artisans a platform to showcase their work, while guests gain a deeper understanding of India’s rich artistic heritage. This fosters cultural exchange, ensuring these art forms’ survival for future generations and laying the groundwork for a healthier, greener future.
Supporting sustainable art is a significant step toward sustainable growth. It’s not just about showcasing eco-friendly materials; it’s about embracing responsible practices, celebrating heritage, and fostering community engagement. By integrating traditional Indian art forms with sustainable practices, hotels create a unique and impactful guest experience, solidifying their commitment to environmental consciousness and fostering a deep appreciation for India’s rich artistic legacy.