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Rapid fire with Ridhima Singh, creative director at Danza Del Design- Exploring commercial design inspirations.

Insights into commercial design inspiration and philosophies.

  • What is the inspiration behind your design firm’s name?

The inspiration behind our design firm’s name, DANZA DEL DESIGN, stems from a fusion of dance and design. We believe that just like a dance, design should be fluid, expressive, and captivating.

  • What is that one design book/movie you found inspiring?

One design book that has always inspired me is “The Fountainhead” by Ayn Rand. This novel’s exploration of individualism, creativity, and the importance of originality in design has been a constant source of motivation for me.

Movie – Dont worry Darling- this movie was highlighting a stunning home in the Palm Springs vicinity bringing the mid century modernism in all its glory. 

  • In what ways does your personality reflect in your designs?

My personality shines through in my designs through my experimental and vibrant nature. I believe in pushing boundaries, thinking outside the box, and creating spaces that evoke emotion and spark imagination.

  • What inspires you in your day-to-day architectural practice?

I find inspiration in the everyday world around me – from nature’s forms and colors to cultural influences and technological advancements. Each day brings new opportunities to explore and innovate in my architectural practice.

  • Who is your favourite architect?

My favorite architect is Zaha Hadid. Her groundbreaking designs, fluid forms, and innovative approach to architecture continue to inspire me to think boldly and challenge conventions.

  • Do you have a signature style? The one design philosophy you swear by?

While I appreciate versatility in design, I do have a signature style that revolves around the concept of fluidity and dynamism. My design philosophy centers on the belief of adding SOUL to spaces S-STORYTELLING O-OPTIMUM UTILIZATION, U – UNPARELLEL, L-LONGEVITY 

  • A hobby that sets you apart?

A hobby that sets me apart is urban exploration. I love immersing myself in different cities, observing their architecture, and drawing inspiration from the unique blend of cultures and styles that each place offers.

  • A message to those few young practising Architects out there?

To the young practicing architects out there, I would say: Embrace experimentation, stay true to your vision, and never stop learning. The path to success in architecture  and interiors is to always have fun beibg true to your creative instincts, dedication, passion, and a willingness to take risks.

  • Which design blog/page/handle do you follow avidly?

I avidly follow the design blog Dezeen for its cutting-edge coverage of architecture, interiors, and design trends from around the world.

  • What is the most challenging aspect of your job, and how do you overcome it?

The most challenging aspect of my job is balancing creativity with practicality. Overcoming this challenge requires effective communication, collaboration with clients and team members, and a willingness to adapt and evolve with each project.

  • What do you think is the next big trend in architecture?

I believe the next big trend in architecture will focus on sustainability and eco-conscious design. As climate change becomes an increasingly pressing issue, architects will need to prioritize sustainable materials, energy-efficient solutions, and green building practices.

  • Describe your ideal workspace.

My ideal workspace is a light-filled studio with ample space for sketching, model-making, and collaboration. It would be filled with inspiring artwork, design books, and natural elements to foster creativity and innovation. 

  • What is the most rewarding part of being an architect for you?

The most rewarding part of being an architect for me is seeing my designs come to life and positively impact the lives of the people who inhabit them. The ability to create spaces that inspire, comfort, and transform is truly fulfilling.