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Innovations in drywall solutions

Innovations in drywall solutions

Venkat Subramanian, Regional CEO – Construction Products India & Managing Director - Gyproc India, reflects on the advancements, offerings and growth strategy integral to the pioneering false ceiling and drywall solutions for capturing the ever-evolving dynamics of consumer and market

Gyproc, Glasroc H, Drywall solutions, Venkat Subramanian, Saint gobain

What makes Saint-Gobain Gyproc a leader in India’s building materials industry?
Saint-Gobain Gyproc is a pioneer in the lightweight interior construction space in India. Over the past decade, Gyproc India has successfully created a robust distribution network and periodic investments through four manufacturing plants to help serve customers across India more effectively. Currently, the facilities — in Maharashtra, Karnataka, Gujarat and Haryana — have a combined capacity of over 80 million square meters, with a fifth plant at Visakhapatnam in the offing. Our aim is to become a household name in the gypsum board category.

Venkat Subramanian, Regional CEO – Construction Products India & Managing Director - Gyproc India

What is the future of the drywall market in the country?
The Indian market has been a brick-and-block industry for decades. With the market’s perception that only a brick wall can deliver high strength and durability, brick has been preferred despite its disadvantages like high water usage, high installation time and limited flexibility. However, with the evolving trends of sustainable solutions, water and sand scarcity at several Indian cities, coupled with the need for fast construction, a requirement for an alternate solution is becoming obvious. This provided an opportunity for Gypsum-based drywall partition systems. While this is a globally accepted concept, Gyproc India has taken the onus to create awareness in India and drive category growth. The early breakthroughs came through in the office segment; however, we have worked with designers to gradually shift the perception of drywalls from a mere partition wall to a performance wall over time. We have since forayed into sectors like healthcare, educational institutions, industrial and residential. 

Fortis Hospital, Kolkata.

What are the advantages of drywall construction?
Installing a drywall takes less time, is easier and requires less labour as compared to any other applications. It provides excellent sound insulation and superior fire-resistant properties. Among other advantages, drywall results in significant structural cost savings, as it is much lighter than conventional brick/block systems. In the current scenario, it is the best, eco-friendly solution available. Gyproc India has developed strong technical capabilities with its centralised design team to support clients with cost and performance-optimised drywall solutions for projects.

Fiat manufacturing facility, Pune.

How does the company gather consumer/market insights to enhance functionality and usability?
Gyproc India has always been a customer-centric company to drive innovative, solution-oriented offerings and to address specific customer needs. We invest in market research and crunch data to come up with insights and new product ideas. The innovations span products and services, manufacturing and supply chain. We dedicatedly create new categories in interiors through smart marketing campaigns and continuously gather insights through close engagement with architects, contractor partners and end clients. Gyproc’s strong understanding on occupant/end user comfort helps provide solutions that cater to a comfortable and healthy living.

Using a regular 10mm carpenter screw, Habito takes care of direct loading on walls such as, TV, cabinets, racks, AC, etc.

Are there any plans to add to the existing product portfolio?
We keep ourselves updated with the latest trend in the market; simultaneously, seeking to innovate. Saint-Gobain Gyproc has advanced in providing solutions, targeting different application areas for interiors. Introduction of products like Glasroc H has brought in a breakthrough in the gypsum board category, providing mold and water-resistant characteristics, and supporting tile cladding up to 60 kg/sqm. Another revolutionary product is the Habito board, which takes care of direct loading on walls such as, TV, cabinets, racks, AC or decor elements using a regular 10mm carpenter screw.

Products like Glasroc H has brought in a breakthrough in the gypsum board solutions, providing mold and water-resistant characteristics, and supporting tile cladding up to 60 kg/sqm.

What is the scope and impact of Gyproc’s sustainable endeavours?
We measure and monitor the environmental impact of our products during production and lifecycle. The widely accepted Life Cycle Assessment (LCA) techniques help produce meaningful data. We also ensure that the eco-impact of a new product is considered at the beginning of the innovation process. It is established that drywall is ecological in nature, and provides higher safety compared to a masonry wall, thereby promoting a healthier and safer lifestyle.

Tell us about the company’s presence across India…
We have a strong distribution presence across 500+ towns pan India. Our marketing campaigns have resulted in widespread adoption of gypsum false ceilings in homes. Additionally, Gyproc India actively contributes to the Skill India initiative, collaborating with institutes across India to address the talent gap by creating employable high-quality workforce pan India. This has enhanced the availability of skilled gypsum workforce across the country.

Latest innovations:
Glasroc H board, a plasterboard product fit, provides outstanding performance in areas exposed to water such as kitchens, bathrooms and semi-exposed zones. It has been manufactured with GRG technology (glass reinforced gypsum) — glass fibre reinforced gypsum core and encased with specially treated hydrophobic glass mat liners. The front and back surface is reinforced with glass mats that provide excellent water- and mold-resistance.Specially designed for tiling, Glasroc H can take up to 60kg per sqm directly, and be jointed and finished with decorative paint finishes.

Another revolutionary product is the Habito board, which takes care of direct loading on walls such as, TV, Cabinets, Racks, AC or decor elements using a regular 10mm carpenter screw.

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