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Vitra's Istanbul series

Vitra's Istanbul series

Designed by the pioneer of the 21st century industrial design, Ross Lovegrove, Vitra's latest collection is inspired by integrating Istanbul’s culture and traditions along with the brand's aesthetics and advanced technology. The collection explores the concept of 'organic essentialism', which underlines all Lovegrove's work,  and is inspired by the elements and aesthetics of the natural world, that provides the perfect language to articulate a creative vision. He drew inspiration from the diverse ethnicity, architecture and custom of the Turkish region to bring an additional perspective. By studying Ottoman geometries and calligraphy, which are graphic and yet liquid, organic and highly sensual, he morphed these two-dimensional applications to create surface patterns for printed products and for milling panels and screens, thus leading to the creation the collection.

Website in.vitra.com.tr

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