Situated in Rajarhat, an upcoming suburb of Kolkata, the ITC Campus is spread across 17 acres and has a mixed land-use brief with IT and commercial offices, hotel, convention centre and residential towers. Being conscious of the region’s philosophical bent and cultural pride, Morphogenesis created an identity for the project, wherein buildings became the physical manifestation of the locale’s rich artistic and artisanal culture.
The thread that weaves the mixed-use commercial development together is the culture of Bengal, as reflected in its literary heritage, music, fine arts, drama and cinema.
The massing of buildings is planned along a central spine, while stacking of the form led to a 15% reduction in usage of steel. The urban frontage of the tall, soaring stone facades on the east and the west have been manifested as vertical canvasses in the form of intricately carved murals, showcasing local art and craft.
Exquisite Bengali script and Tagore’s writings on the environment are the inspiration for the crafted stone facade of the lower scale convention centre in the foreground.
The urban space is used as a placemaking tool to host and celebrate the Bengali socio-cultural ethos, which is one of discourse, deliberation and communal festivity. Taking inspiration from the pandals (temporary pavilions), public spaces have been scattered along the entire central spine as open-air museums, with sculpture and art installations adding to the sense of ‘place’.
For this project, Morphogenesis involved the crafts community and emerging artists from Bengal to bring craft back to the public realm.
Client: ITC Pvt. Ltd.
Status: Under construction
Built-up Area: 30,00,000 sqft
Site area: 17 acres
Structure: Sterling Engineering Consultancy Services
Fire Fighting: AECOM
Green consultant: AECOM
Lighting: Design Matrix
Hospitality: HPG Consulting
Traffic: Traffic & Transportation Engineering Consultants
Quantity surveyor: IM Cost Management
Security: Mahindra SSG
PMC: ITC (Client)
Façade: Meinhardt Façade Technology
Landscape Design: Morphogenesis
Interior design: Morphogenesis
Master planning: Morphogenesis
Piling: Geo Piling Solutions