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Studio Lotus creates an experience centre for an automotive brand in Chennai

Studio Lotus creates an experience centre for an automotive brand in Chennai

Ather Experience Centre embodies innovation and dynamism to enable enriching brand interaction

Studio Lotus, Automotive, Retail design trends, Space, Retail, Brand, Chennai, Innovation, Design, Sales outlet

Designed for a future-forward electric automobile brand, Ather Experience Centre embodies innovation and dynamism in a studio-like space - subverting all expectations of a typical scooter sales outlet.


Built around the narrative of the Ather 450 (their marquee product), the design strategy for the Experience Centre enables an enriching brand interaction through true-to-scale industrial components, strategically delineated exploration spaces and discussion pockets, and an engaging layer of environmental graphics that reflects the love of technology that characterises their customer.

With seamless tectonics, sharp lines, stark monochromatism and a clutter-free aesthetic, the Ather Experience Centre is the brand's visual identity come to life.

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