The OMA-designed temporary Tiffany & Co. store has officially opened in the vibrant 8th arrondissement of Paris. This innovative space is designed to adapt its atmosphere throughout the year, reflecting the character of the collections it features—combining the brand’s latest creations with treasures from its 185-year history.
Ellen van Loon, Partner at OMA, expressed, “Tiffany & Co. has a rich legacy in both jewellery making and product design. It was essential for us to highlight that history. Visiting the store is not just about discovering the latest collection; it’s a journey through time.”
The store blends retail and archival display, unfolding into a series of rooms, each with its own unique vibe. A stunning rotunda showcases highlights from Tiffany’s jewellery archive, displayed both physically and on digital screens. An octagon-shaped room features the current collection, while an intimate space at the back hosts high jewellery appointments and showcases Tiffany’s French Crown Jewels catalogue from 1887.
Custom furniture invites guests to explore at their own pace, trying on the jewellery on display. Antique Tiffany-designed lamps harken back to the early 1900s, and a continuous gradient blue carpet enhances the immersive shopping experience, making each visit truly special.
