Step into the enchanting world of Amama Jewels at their pop-up store in Select Citywalk Mall, Saket, Delhi. Here, elegance meets innovation in a beautifully curated space designed to showcase our stunning jewellery collection in a way that captivates without overshadowing.
At the heart of the store’s design are striking green gradient shelving units, thoughtfully placed to highlight the beauty of each piece. These shelves, paired with a textured grey concrete backdrop, add a modern touch that complements the exquisite jewellery on display.
Facing the challenge of a compact 8×8 kiosk, the design team implemented an innovative under-counter display system. This solution not only maximizes storage but also maintains a sleek and organized environment, allowing the jewellery to shine.
Every detail reflects a careful consideration of the collection’s unique needs, with customized shelf heights and a variety of display options—ranging from closed to open, lockable to glass. This thoughtful approach ensures both functionality and aesthetic appeal.
Upon entering the pop-up, visitors are immediately captivated by the interplay of textures and materials. Two large arched displays stand out: one creatively repurposes thousands of jewellery pieces, while the other embraces a rugged, industrial aesthetic that aligns with the store’s overall design language. This dynamic setting enhances the allure of the collection.
The layout is designed for optimal flow within the small space. Counters, shelves, and showcases are arranged to maximize product visibility and promote easy browsing. Strategic circulation paths prevent congestion, ensuring a pleasant shopping experience.
In addition to the main display area, the pop-up features several zones, including extra storage, a selfie booth, trial areas with full-length mirrors, and a cash counter. Despite its compact dimensions, the store invites visitors to explore freely and navigate effortlessly between various sections.
The integration of display mannequin heads and trays enhances the overall aesthetic, while multi-level platforms and security features provide a memorable and secure shopping environment.
Ultimately, the Amama Jewels pop-up store at Select Citywalk Mall stands as a testament to the brand’s ability to transform limitations into opportunities, creating a functional and immersive space that celebrates its exquisite jewellery collection.
Project Information
Project Name: Amama Jewels Pop-Up Store
Name of Design Studio: The Melange Studio
Principal Architect: Pranvi Jain, Dhruv DV
Area: 8’x8’
Completion year: 2023
Location: Select Citywalk Mall in Saket, Delhi
Photography: Tarang Goyal